08/23 Update below. This post was originally published on August 20
It is now a secret that the iPhone 14 range will launch at a higher price, but the main questions are ‘Which models and by how much?’ And now we may have an answer.
In a research note obtained by MacRumors, prominent Wedbush analyst Dan Ives stated that the iPhone 14 Pro model will have a price increase of $100. He also believes that three of the four new iPhone 14 models will be priced higher than their predecessors.
“While the base iPhone will stay at the same price, we believe a $100 price increase on the iPhone 14 Pro / Pro Max is likely in store given the increased price of the hardware and additional functions on this new release ,” said Ives.
If correct, Ives figures the prices of these products will be as follows:
- iPhone 14 – $799
- iPhone 14 Pro – $1099
- iPhone 14 Pro Max – $1199
Storage levels are expected to remain unchanged, meaning a top-end price of $1099 for the 512GB iPhone 14 and $1599 and $1699 respectively for the 1TB iPhone 14 Pro/iPhone 14 Pro Max. It is important to note that these figures correspond to Apple’s new pricing strategy, which adds a $30 premium to non-Pro products when purchased without a 24-month shipping contract.
08/22 Update: LeaksApplePro, which is the primary source of iPhone 14 price information this year, has confirmed to me that the latest Wedbush figures are in line with what its sources are saying.
The leaker has repeatedly reported that the price of the iPhone 14 Pro and Pro Max will rise by $100, with additional revenue growth from Apple replacing the $699 iPhone 13 Mini with the $899 iPhone 14 Max. This allows Apple’s prices to go up across the board, thanks to the starting price also jumping to $799 because the iPhone 14 now sits on the lower level.
Interestingly, the price leaks have changed significantly in recent weeks, with reports that Apple will increase $100 for all iPhone 14 models just last month. It is understood that Apple is under pressure due to the high cost of the equipment and another expensive new front camera system which will be used in the iPhone 14 range.
As a result, Apple is understood to be cutting costs by using the iPhone 13’s A15 chip in the iPhone 14 and iPhone 14 Max – the first time Apple has included the same chips in different iPhone generations. Standard products are also understood to be used last year’s rear camera system.
08/23 Update: the existence of Apple’s iPhone 14 range has now been spotted for the first time, thanks to strict regulatory rules in India.
The third upgrade comes from Apple’s new iPhone 14 Max, which replaces the $699 iPhone 13 Mini. Basically a 6.7-inch version of the standard iPhone 14, Ives said the iPhone 14 Max will start at $899 ($929 without a 24-month shipping contract). The $799 iPhone 14 is also the new starting point for the range.
This combination of price growth, design and product design and feature fragmentation is expected to hit customers hard. Last week, a prominent TF International Securities analyst, Ming-Chi Kuo, stated that customers are expected to spend 15% on average when purchasing the iPhone 14 compared to the iPhone 13. This works out to $150.
Millions will undoubtedly swallow this price and grow happily, but with Apple predicting to kill the Lightning connector next year, I recommend this generation of iPhone is one that you can skip.
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