07/17 Update below. This post was originally published on July 14

Apple leaks reveal that iPhone 14 Pro models will receive increased exclusivity and higher prices. But now a new report claims that standard iPhone 14 models will also have a price drop, although they are almost unchanged from their predecessors.

Speaking to The Sun newspaper, Dan Ives, head of the famous Wedbush Securities analyst group, explained the cost of the supply chain as the reason for the increase.

“We believe the $100 price increase is coming to the iPhone 14,” Ives said. “Prices have increased across all product lines, and Cupertino needs to pass those prices on to the consumer on this release.”

If correct, the iPhone 14 lineup will break down as follows:

  • iPhone 14 – $899 (iPhone 13 $799)
  • iPhone 14 Max – $999 (iPhone 13 Mini $699)
  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

While $ 100 will be weak, especially for standard models, which will sport the same design, rear cameras and chipset as the iPhone 13, the biggest financial event comes with the entry range jumping from $ 699 to $899. This is about a 30% increase from Apple discontinuing the 5.4-inch iPhone 13 Mini in favor of the 6.7-inch iPhone 14 Max (also expected to be called the ‘iPhone 14 Plus’), which pushes the iPhone 14 to the base model. status.

07/16 Update: now the iPhone 14 range has started production, the leaks are not only improvements but add a level of detail that we have not seen before. Trusted anonymous leaker, ShrimpApplePro – the first leaker to reveal the new iPhone 14 Pro dual punch-hole redesign – now was published Full schedule for the flagship iPhone 14 Pro Max via Weibo.

The headline story is that the strategic plan to restore the large number of leaks Apple claims will eliminate the reputation, although it is expected to be retained for non-Pro models. That said, at this stage, the information that is most interesting to me is the extent to which they are revealing:

  • iPhone 14 Pro Max – 160.71 x 78.78 x 7.85mm
  • iPhone 13 Pro Max – 160.8 x 78.1 x 7.65 mm

While the differences are small, they eliminate a popular line of thought: that Apple will use the same chassis for the iPhone 14 Pro design as its predecessor. Speculation will now abound as to what these changes will be.

My guess is the new one 48-megapixel primary camera exclusive to Pro models will be an important factor. But the hope that large batteries are behind the increase seems unlikely according to a recent capacity leak. The leak season is well and truly open.

07/17 Update: LeaksApplePro cast doubt on Wedbush’s price claims. The leaker, who has regularly provided iPhone pricing information in the past, told me that Apple’s drive in 2022 is to widen the gap between the Pro and non-Pro models of the iPhone 14 and that price is one way the company will do that.

“The difference between iPhone 14 Max and iPhone 14 Pro is huge,” said the leaker. “Apple is trying to save as much money as possible with the production of the iPhone 14, so I don’t think the company plans to increase the $100 Wedbush is talking about.”

While this will be good news for the buyers of the model, LeaksApplePro warns that Apple is looking to raise the price of the iPhone 14 Pro by the way. at least $100. $799, $899, $1099, $1199 are the prices that the researcher believes Apple has set for the iPhone 14, iPhone 14 Max / Plus, iPhone 14 Pro and iPhone 14 Pro Max at the moment but they are not locked in:

“Of course Apple can change these prices, but for now that’s what’s being considered,” the leaker said.

This breakdown makes a lot of sense. By removing the Mini, Apple has already increased the entry price for the iPhone 14 range to $799 from $699 for the iPhone 13 range; and by using many of the same parts for the standard iPhone 14 design as the iPhone 13, the company avoids high new costs.

This opens the door to an increase in the price of the iPhone 14 Pro, a greater difference in hardware and an increase in the possibility of upgrades. If the leaks are correct, this would be a strategy that is troubling customers at a time of global inflation. That said, my guess is that there will still be queues around the block when these phones launch in late September/early October.

Such an illusion will cause real panic. It will also be a hard sell. Historically, Apple has continued to sell previous iPhones at low prices after launching their successors. If Apple does this again, the choice of the almost identical iPhone 13 or even the iPhone 13 Mini (which can be less than $ 599) will not be reasonable.

There is a well-known industry standard. That is, Apple will hold the price of the iPhone 13 for the iPhone 14 and the absence of the iPhone 14 Mini will lead to an increase in the entry level of $100 instead of the $200 gap discussed here. However, this does not account for supply chain inflation, so it may prove too optimistic.

So should you upgrade? Throw in the hot rumor that iPhones will move from Lightning to USB-C in 2023 and, for me, I think this is an upgrade year to forget unless you’re in dire need. That said, in terms of storage size, it looks like a great cycle regardless.


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