For months, leaks have warned that Apple is planning to raise the price of the iPhone 14. And now we know it do – sometimes to eye-watering levels – just not in its two biggest markets.

The price combination is easy to miss. When the iPhone 14 range was officially unveiled, Apple only indicated prices in dollars, and the iPhone 14 ($799), iPhone 14 Pro ($999) and iPhone 14 Pro Max ($1,099) did not change from their predecessors except average iPhone 14 Max added a. $899. But this is the exception, not the rule.

After China, Apple’s second largest market after the US, Apple has introduced price cuts for some – if not all – iPhone 14 models worldwide. For example, in the UK the iPhone 14 and iPhone 14 Pro models have increased by between £70 ($80) and £100 ($115), respectively.

Also, in Europe, there was a jump up to €110 ($111) for the premium model and €170 ($172) for the Pro model. While in Japan, the price of the iPhone 14 rose by an average of 21,000 yen ($145). There are advantages, such as the price of two iPhones in Turkey – but this is due to the special situation regarding the increase in taxes and the currency that has decreased in value this year.

In Apple’s defense, currency fluctuations can be blamed (to a lesser degree) for price increases in other markets as well. That said, with manufacturing costs increasing significantly in 2022, Apple is now effectively using the rest of the world to support costs in the US and China.

Not every country has escaped their own, more subtle, inflation.

On paper, Apple has left the price of the iPhone 14 unchanged. In fact, the company has replaced the $699 iPhone 13 Mini with the $899 iPhone 14 Plus. In turn, the iPhone 14 starts a new entry point to the range at $ 799. All this explains why American customers are expected to spend about 15%, on average, when buying the iPhone 14 model.

So whether you live in a country where iPhone prices have skyrocketed, or in the US or China where the increase is more subtle, the message is clear. The iPhone 14 range is Apple’s most expensive to date, and you should go in with your eyes open.

___

Follow Gordon Facebook

More on Forbes

MORE FROM FORBESApple iOS 15.6.1 Release: Should You Upgrade?



Source link