08/16 Update below. This post was originally published on August 13

iPhones are about to get expensive. Recent iPhone 14 leaks have claimed Apple will raise prices, although there is disagreement over how much and which models. Now, one of the industry’s most respected insiders has an explanation.

Inside new tweetsTF International Securities Analyst Ming-Chi Kuo estimated that “iPhone 14 series ASP [average selling price] will increase by about 15% vs iPhone 13 series ASP.” Yes, 15% is higher than previous price leaks, and it sets off alarm bells about the possible entry level $1300 iPhone 14 Pro Max. But the full picture is a bit more complicated.

Kuo explained that the average ASP of the iPhone 14 model will be around $1,000-$1,050 “due to the increase in the price of both the iPhone 14 Pro and the size of the shipment.”

Breaking down this is difficult, but Kuo’s numbers show that the ASP of the iPhone 13 is close to $900. This means that customers are expected to pay, on average, about $150 when buying the iPhone 14 compared to the iPhone 13. On the surface, this is one of the biggest leaps in ASP in iPhone history.

08/15 Update: LeaksApplePro has dropped a bunch of new information about Apple’s iPhone 14 Pro products. The leaker cites a source who has had “occasional issues with the iPhone 14 Pro and 14 Pro Max,” revealing some issues with the pair’s new 48MP camera system.

“The new 48MP sensor is ‘the best smartphone when there’s enough light’, but there are some improvements to be made regarding the night mode,” says LeaksApplePro. “The source says it’s worse than the 13 Pro in this field. There’s a lot of noise.”

This is the first reaction we’ve received about the new iPhone 14 Pro’s first camera (which is exclusive to the Pro models), and the wisdom makes sense. The higher pixel count (Apple’s first increase since the iPhone 6S in 2015) results in smaller pixels that absorb less light, so low light can be difficult.

It is important to note that Pixel Binning It is an important way to solve this issue in software, and the software of these phones cannot be final at this stage.

In addition, the source of LeakApplePro reported improved battery life (caved as an initial impression) and said that the speakers provide better bass and clarity. On the outside, the display quality of the iPhone 14 Pro and Pro Max looks “the same as that of the iPhone 13 Pro and 13 Max,” and while “the battery + slot looks amazing… You forget it’s there once you use the iPhone. for a few minutes. As usual.”

08/16 Update: LeaksApplePro has added an update to the iPhone 14 leaks. In the comments I first missed, the leaker answered questions about the connection and size of the rear camera; while adding information about Apple’s next-gen TV and Watch Pro releases.

Starting with the iPhone 14 line, LeaksApplePro confirms the rumors that Apple will migrate the iPhone 15 to USB-C in 2023. Additionally, owners of Apple MagSafe Duo wireless charging devices may be in trouble during the launch of the iPhone 14. The spy showed a picture of the iPhone 14 Pro’s added rear camera volume, which prevents it from charging:

“The new camera system on the Pro iPhones looks like a lot. Lucky if you have a MagSafe Duo. It might work but it’s terrible. Especially [sic] if you plan to use a box.”

Moving on to other products, LeaksApplePro said the company’s next-gen Apple TV will “probably” launch in October; while warning users about the price of the upcoming Apple ‘Watch Pro’: “Be prepared to empty your wallet because I know it will be very expensive.”

While Apple products are famously more expensive than their rivals, the rising cost of ‘Pro’ devices has become a theme in recent years. This started with the iPad Pro, continued with the starting price of the M1-based MacBook Pro, and the iPhone 14 Pro and Apple Watch Pro are set to follow suit.

With power users still waiting for Apple’s silicon-based Mac Pro, there will be growing concerns about what the price will be when it launches in late 2022/early 2023.

Additionally, Kuo said that more people will buy iPhone 14 Pro models, despite their higher prices. How will Apple achieve this? It’s a culture of push and pull.

First, in an effort to ‘differentiate’ Pro and non-Pro products / excite customers, Apple will offer iPhone 14 Pro products with more customization improvements than ever before, creating a clear ‘red’. With a combination of performance and interest, Apple is expected to increase the price by $ 100. This will raise the starting price of the iPhone 14 Pro and iPhone 14 Pro Max to $ 1099 and $ 1199, respectively.

The second is the push because there is a possibility of disappointment in the standard iPhone 14. The base model will only offer more improvements than the iPhone 13, pushing users to buy the more expensive Pro models.

Third, most of the heavy lifting will be done by the iPhone 14 Max. This new $899 6.7-inch model will replace the $699 iPhone 13 Mini. That’s a $200 price difference, but a small $100 drop for frustrated iPhone 14 buyers now looking for something more. In addition, the Max will sit above the $799 iPhone 14, which means the standard entry to the new models has also increased by $100.

Factor in all of these changes and the $150 increase in average spend per customer makes a lot of sense. So, if you’re committed to buying an iPhone 14 this year (and with USB-C coming in 2023, I recommend you not), don’t be surprised if you end up spending a lot more than you intended. arrest. .


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