Apple plans to hold a launch event on September 7 to launch the iPhone 14 line, according to people familiar with the matter, releasing a new version of the product that generates more than half of sales.

New iPhones will kick off a busy summer season, which will also include several new Macs, low- and high-end iPads, and three new Apple Watch models.

Apple is updating its product in a difficult time for the industry. Cellphone sales are showing signs of slowing as consumers grapple with rising prices and a shaky economy. But Apple seems to be doing better than its peers: The iPhone sold well overall, and the company has signaled to retailers that it doesn’t foresee a drop in demand.

The Cupertino, California-based tech giant usually announces other products alongside the iPhone, including the new Apple Watches. The company usually releases the new iPhone in stores about a week and a half after it is introduced, and Apple is expected to continue following this pattern this year. Some store staff have been told to prepare for a major new product release on September 16.

Apple gained about 1% to $174.54 in New York trading. The stock is down 2% this year, though it has rebounded from deep losses in recent months.

The company intends to broadcast the meeting online – instead of holding meetings in person – continuing the process it followed at the beginning of the epidemic. Apple launches are highly polished events, and employees have already started recording parts of the presentation in the past few weeks, Bloomberg News reported.

An Apple spokeswoman declined to comment on the timing of the meeting. Given that the announcement is about three weeks away, the company’s plans may change, but Apple usually introduces new iPhones in the first half of September.

The company held its last meeting in June to announce the next set of software updates – iOS 16, iPadOS 16, watchOS 9 and macOS Ventura – and invited journalists and developers to its campus to watch the presentation video. This process is part of Apple’s slow return to more traditional functions, a push that includes returning to the office.

On Monday, the company told its employees that they will be required to work independently three days a week starting September 5, two days before the planned product announcement.

The standard iPhone 14 will be similar to the iPhone 13, although the company will eliminate the 5.4-inch “mini” model and add a model with a 6.7-inch screen. This is the first time Apple has launched a non-Pro iPhone with it. show how big this is.

The company is planning big changes for the iPhone 14 Pro line. Apple will replace the front camera cutout, known for its notch, with a pill-shaped hole for Face ID sensors and a punch-sized area for the camera. This will give users less screen space. The company is also adding a faster chip to the iPhone 14 Pro. Apple, meanwhile, will retain the A15 chip from the iPhone 13 in the regular iPhone 14 design.

The most important changes to the iPhone 14 Pro will be to the camera system, which will appear a little bigger for buyers. The Pro models will have a 48-megapixel wide-angle camera with a 12-megapixel ultrawide and telephoto sensor. Apple also plans to improve video recording and battery life.

For the new Apple Watches, known as Series 8, Apple will add features for women’s health and a temperature sensor. The standard watch will be similar to the Series 7, but the new pro model will go after sports users. It will have a bigger display, a thicker case, new fitness tracking features and more battery life. The company is also planning a new Apple Watch SE, a cheaper smartwatch, with a faster chip.

Also coming in September: iOS 16, the software that will run on future iPhones, and watchOS 9, the operating system for the next Apple Watch. And the company plans to launch macOS Ventura in October along with iPadOS, the operating system for the iPad. This software was delayed for about a month, in part due to bugs surrounding the new Stage Manager multi-tasking system.

Apple is working on a new low-end iPad with the A14 chip and a USB-C port, as well as new iPad Pro models with next-gen M2 chips this year, Bloomberg News reported. It is also looking to launch new Macs before the end of the year as it works on Mac mini and MacBook Pro models with M2-based processors.

This article was published from the wire agency feed without editing the text.

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