Apple’s iPhone 14 Plus has only been on sale for a week, but industry reports are already claiming the release of this expected phone will not be ready.
Released on October 7, three weeks after the rest of the iPhone 14 range, the iPhone 14 Plus is expected to be the most popular device in the lineup. Many saw it (myself included) as a marriage of popular phones with large screens with outstanding battery life and – for the first time from Apple – a low price. But these expectations seem to have been ignored.
According to a new report from Digitimes, the initial sales of the iPhone 14 Plus are following in the footsteps of the iPhone 14 with “lower than expected”. In fact, Digitimes claims that Apple may be forced to reduce inventory levels and cut back on product orders as soon as this month.
This follows an eye-opening report by respected analyst Ming-Chi Kuo in September, in which he claimed the initial stage of the iPhone 14 and iPhone 14 Plus was “bad” with less demand than the iPhone SE and iPhone of the third generation. 13 Mini. Apple has chosen to replace the 5.4-inch Mini with the 6.7-inch iPhone 14 Plus this year due to poor sales.
In contrast, the sales of the iPhone 14 Pro and iPhone 14 Pro Max are claimed to be high, surpassing the iPhone 13 Pro and Pro Max. These numbers are expected to boost overall iPhone sales, but Kuo argues that “Apple’s product distribution strategy for standard products has failed this year.”
It’s a strong statement and suggests a strategic mistake from Apple, after the company gambled to widen the gap between Pro and non-Pro iPhones this year by preventing design, performance and camera improvements from standard models.
Yes, it is surprising that Apple seems to be making a mistake in the market in this way, but the company has already appeared ready to adapt. The first leaks of the iPhone 15 claim that Apple will release the new iPhone 14 Pro model for all models in 2023, although some gaps will remain.
Follow Gordon Facebook
More on Forbes