Hasbro will license classic strategy games like Axis and Partners to third-party publisher Renegade Games Studios. The Rhode Island-based game and toy maker made the announcement on Thursday, just days after CEO Chris Cocks told investors that it would focus on “smaller, bigger brands, and more profitability” going forward. It is also included in the license agreement Diplomacy, Squad Leaderand Quarter Rally.
“Starting in 2023 Renegade is working with Hasbro on plans to develop all versions of these brands for entertainment, mass market and specialty,” Renegade said in a news release. “The plans include a brand new website for Axis & Allies, as well as a world championship, and fan participation in selecting new titles to add to the line. Fans will also see reprints of the line’s core products as well as the return of long-running releases that are not published.
These four brands in particular represent some of the oldest companies in the Avalon Hill store. Diplomacyfree grand strategy game, it was first published in 1959, making it the oldest of the group. But Axis and Partners, First published in 1981, it is perhaps the most popular of the four titles. Renegade is building on that popularity with a planned world championship, according to a news release. Axis and Partners has released many variants over the years, including the 2018 one Axis & Allies & Zombies which added a World War II strategy game with the undead.
Meanwhile, Avalon Hill is working hard to reinvigorate other brands, including newer ones Heroscape (2004) and HeroQuest (1989).