Axis Communications, a leader in internet video, has announced the official opening of the first Axis Experience Center (AEC) in Singapore.
Representing the first AEC in Southeast Asia, this state-of-the-art facility is designed to showcase innovations and advanced security solutions, and reaffirm Axis’ commitment to raising security standards not only in Singapore, but also in the wider region.
The S$1M Experience Center was launched at Axis Communications’ Singapore headquarters in Suntec City on 30 September. The opening was graced by Jacqueline Poh, Director General of the Singapore Economic Development Board (EDB), as the chief guest. Other notable guests include HE Kent Härstedt, Ambassador of Singapore, Kingdom of Sweden, as well as senior leadership representatives from Axis Communications, Boudewijn Pesch, Vice President, Asia Pacific and Carl Malmqvist, Regional Director, South Asia Pacific.
Through real product demonstrations and interactive exhibits, visitors can see for themselves the power of technologies ready to deliver the best security results. This includes advanced monitoring systems that include features such as voice analytics, intrusion detection, automated access control systems, as well as data analysis tools that provide actionable insights for better decision making.
As the 25th AEC worldwide, the Singapore facility is expected to serve as the region’s center of excellence. It will be connected to new AECs in key Asia Pacific cities such as Kuala Lumpur, Jakarta, Bangkok, Bangalore, Mumbai and Delhi among others, opening up further opportunities for growth and collaboration.
“The digitalization of Southeast Asia has reached its final stage, driven by increasing awareness of the benefits that digital technology can provide,” said Carl Malmqvist, Regional Director for Southeast Asia Pacific at Axis Communications. “We look forward to continued adoption of technology and innovation to create growth opportunities for advanced security applications.
“Having an Experience Center in a regional business hub like Singapore provides Axis with a platform to better engage its ecosystem of stakeholders across Southeast Asia, enabling the collaboration necessary to meet the evolving security needs of today’s cyber environment. We look forward to working closely with trusted partners such as the Singapore Economic Development Board to build smarter, safer, sustainable and efficient cities of the future.”
“We expect demand for advanced security solutions that incorporate digital technology to grow in Southeast Asia as the benefits of digitization become more widely known,” said Jacqueline Poh, Managing Director at the Singapore Economic Development Board. “Singapore’s strength and capabilities in cyber security and advanced analytics, combined with our hub advantages, make it an ideal location for the Axis Experience Center.
“We look forward to Axis’ plans to strengthen our ecosystem by bringing private and public sector stakeholders together to address critical and emerging security challenges.”
Collaboration with like-minded industry partners locally and regionally is key to driving Axis’ growth in Asia. One such partner is Singtel, with whom Axis is exploring 5G use cases for security applications. 5G networks can support the increased bandwidth necessary for data aggregation and analysis, leading to more innovative security solutions in areas such as automation and Machine Learning.
“Many businesses are experiencing rapid digitalization as they explore and develop 5G solutions for deployment in their industries,” said Dennis Wong, VP 5G Enterprise and Cloud, Singtel Group. “Singtel’s 5G network and Paragon’s MEC platform are specifically designed to help them address their business needs, improve performance and open up new opportunities to advance the 5G world.
“Such solutions, developed by industry partners like Axis, are currently being demonstrated and tested at Singtel’s facilities such as the FutureNow Innovation Center, Digital Excellence Center, and the 5G Garage, which is a live test facility, training center and feedback lab With the opening of AEC, businesses have a new way to access the solutions and support they need to help them achieve their digital goals and aspirations in Singapore and beyond.
According to industry research, the global physical security industry is forecast to generate $153 billion by 2023, with Asia Pacific being the main driver of this growth.
One of the most important issues the industry is currently facing is the lack of workers, making it essential to adopt advanced technological solutions to secure businesses and improve operations as the digital economy continues to grow.
These trends align with Axis’ security solutions, making the Singapore AEC launch timely for local organizations and positioning the company well for regional growth.
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