iPhone 14 sales have dropped more than twice as much as iPhone 13 sales in the same period last year, according to data compiled by SellCell.
SellCell’s research is based on the average sales figures from more than 40 retailers. The data shows that the iPhone 14 and iPhone 14 Plus perform poorly in terms of value retention, depreciating twice as much as the iPhone 13 and iPhone 14. 13 min within 10 days after submission. In the 10 days after launch, regular iPhone 14 models lost 38.4 percent of their value on average, more than double the 18.2 percent decline of iPhone 13 models in the same period last year.
The 512GB iPhone 14 was the worst-performing model, dropping 40.3 percent in 10 days after launch. Last year, the 512GB iPhone 13 mini was Apple’s fastest-selling model, losing 29.8 percent of its value 10 days after launch, followed by the 512GB iPhone 13, which lost 27.2 percent of its value.
While the iPhone 14 Plus isn’t available yet, aftermarket prices for the device are already out there, showing an average depreciation of 38.6 percent for the device. Of course, this may change once the device is available and the market can better estimate the demand.
The situation is better for the iPhone 14 Pro Max, which is only 19.6 percent lower. This is 1.8 percent more than last year’s iPhone 13 Pro Max in 10 days after its launch. With a reduction of 18.2 percent, the 512GB iPhone 14 Pro Max is the best performer overall, compared to the 256GB iPhone 13 from last year, which lost only 9.9 percent of its value. Overall, the iPhone 14 Pro and iPhone 14 Pro Max are falling in line with the iPhone 13 Pro and iPhone 13 Pro Max, showing similar strong demand.
The information is consistent with several other reports claiming that there is low demand for the iPhone 14 and iPhone 14 Plus. Earlier today, show analyst Ross Young tweeted that committee ordered the iPhone 14 down 38 percent compared to the iPhone 13 at the same time last year. He added that the iPhone 14 Pro Max panel instructions have increased by 18 percent compared to the iPhone 13 Pro Max.
Shortly after its launch, Apple analyst Ming-Chi Kuo said that demand for the two devices was “lacklustre,” with pre-orders far worse than the third-generation iPhone SE and iPhone 13 mini. He went so far as to claim that “Apple’s distribution plan for standard models has failed this year” and Apple is believed to have scrapped plans to ramp up production of the two devices. On the other hand, iPhone 14 Pro and iPhone 14 Pro Max continue to see high demand.