08/06 Update below. This post was first published on 03 August

Apple leaks consistently agree on one thing: iPhone 14 models are getting expensive. That is until now.

In a new blog post, the unnamed leaker Lanzuk revealed that Apple “decided to freeze the launch price of the iPhone 14 base model through a decision at the executive level.” And given Lanzuk’s proven track record, there’s every reason to believe this.

Lanzuk explained that Apple made the decision based on the “stagnation of the global mobile phone market and the decrease in demand… so the price of the model has been frozen despite some price increases.”

Detailed information by some spies, these factors include the increase in the price of the equipment due to the lack of funds and Apple improving many important elements of the iPhone 14 series. Most importantly, the new model of the front camera from LG Innotek, which releases and claimed to double the price of his predecessor.

Lanzuk was obviously aware of the panic and potential disbelief his stories would cause and emphasized that his information came from a strong source in “America’s major financial institution.” Additionally, Lanzuk has a track record that deserves respect. While the researcher has found the occasional bug, there have been a number of reliable leaks for both Apple and Samsung devices over the past year.

08/05 Update: more information has leaked about the launch of the iPhone 14, and it has more good news. Renowned analyst and industrialist Ming-Chi Kuo reports that Apple has managed to expand the production of the upcoming base product in India before the release.

“Foxconn’s iPhone manufacturing company in India will ship the new 6.1″ iPhone 14 almost simultaneously with China for the first time in 2H22 (India is a quarter or more behind),” Kuo said. .” In the short term, iPhone by India. capacity/shipping still has a big gap with China, but it’s an important step forward for Apple in building a non-Chinese iPhone production unit.”

My colleagues believe that this strategy will pay off immediately, with Apple able to provide a large investment for the iPhone 14 for its September release. This is in stark contrast to the supply chain issues faced by the iPhone 14 Max. While Kuo expects the new 6.7-inch model to launch with the rest of the range, Ross Young, CEO of Supply Chain Consultants (DSCC), warned that “IPhone 14 Max panel shipping. [are] still later through August.”

So if you’re planning to buy the cheapest big-screen iPhone to date, I think you’d better hurry if they go on sale.

08/06 Update: speaking to me today, the popular consultant AppleLeaksPro said that the new prices are in line with what he has heard for several months. LeaksApplePro revealed, mentioning the new punch-hole display, improved 48MP camera, stainless steel chassis (which has been a price difference since iPhone XS) and A16 chipset.

“There are a lot of differences,” the insider said, adding that Apple is expected to focus more on the iPhone 14 Pro models at launch. “My guess is that Apple will talk a little bit about the iPhone 14.”

AppleLeaksPro says the driver behind all of this is “Diversity”. This relationship with similar moves Apple has made to increase the price and differences between the standard Pro models of iPads, Macs and MacBooks in recent years. The strategy was successful, even if it was difficult to show any features that would make the iPhone 14 Pro models professional.

All of this means a rift is opening up in the leaks community. Last month, noted analysts at Wedbush stated that the price increase in the range is inevitable because “Prices are increasing in all sectors of production, and Cupertino needs to pass these prices on to the consumer on this release.”

From what I understand, there is some truth to both positions. Pressure in the supply chain is driving up costs, as many new features are happening in the iPhone 14 range (especially new front cameras).

That said, I understand that Apple is also determined to make 2022 the year it creates differences between Pro and non-Pro products, even if that means swallowing some of the price increases in standard products. This is an important factor behind the appearance of the iPhone 14 and its predecessor, both in design and performance, and the improvement may be less than any previous iPhone upgrade.

As a result, expect this to be one of the most controversial iPhone launches in recent years.

If true, Lanzuk’s claim means the iPhone 14 is keeping its asking price of $799 (rather than jumping to $899), which also raises hopes that the new iPhone 14 Max will also be priced below $100 at $899. These price points make sense, given Apple’s efforts to expand the feature and performance gap to the iPhone 14 Pro models, which are still expected to increase in price:

  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

Additionally, I would argue that Lanzuk’s claim is still consistent with a valid $100 price increase in the range. This is because the $799 iPhone 14 will replace the $699 iPhone 13 Mini as the entry-level model, and the $899 iPhone 14 Max will replace the $799 iPhone 13. Given their larger screen sizes, these upgrades are also easier . for Apple to advertise to customers.

Will the iPhone 14 lineup be worth it? The design, camera and performance improvements on the Pro models certainly appear so, but with the possible switch from Lightning to USB-C in 2023 I still recommend caution if you don’t have to upgrade this year.

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