NEW DELHI: Samsung, the consumer electronics company, and Axis Bank have partnered to launch a branded credit card, powered by Visa. With the Samsung Axis Bank Credit Card, users will get 10% cashback on all Samsung products and services throughout the year. The 10% cashback offer through the Samsung Axis Bank Credit Card will surpass Samsung’s existing offers, both on EMI and non-EMI transactions.

“At Samsung, we believe in transforming the lives of our consumers through the power of innovation. The Samsung Axis Bank Credit Card, powered by Visa, is our next big India-specific innovation that will transform the way our customers buy Samsung products and spend on services through a series of industry-leading features. We’re excited to be able to put control in the hands of our users,” said Ken Kang, President and CEO, Samsung Southwest Asia.

The Samsung Axis Bank Credit Card is designed to reward customers every time they use their card to purchase Samsung products and services. Customers will get 10 percent cash back when they buy products like smartphones, tablets, laptops, TVs, refrigerators, ACs, washing machines or Samsung services like Service Center recharge, mobile protection plans of Samsung Care+ and extended warranties.

“Axis Bank is a complete cards and payments player, and we continue to build on innovation-led partnership models. Our goal is to provide product propositions that meet our customers’ evolving needs and provide them with a seamless experience. Through this card branded credit, in partnership with Samsung India and Visa, we underline our commitment to develop formal access to credit in India, tapping into the wider reach of Samsung India that extends beyond tier 1 cities and supporting our goal of card penetration in cities. of class 2 & 3.” said Amitabh Chaudhry, MD and CEO, Axis Bank.

The 10% cashback on Samsung Axis Bank Credit Card will be over and above the ongoing offers on EMI/Non-EMI purchases. 10% cash back will be spent at offline channels selling Samsung products through Pine Labs and Benow payment interfaces, as well as online at, Samsung Shop App and Flipkart, and at authorized Samsung Service Centers. To add to the excitement, a 10% cashback benefit on the Samsung Axis Bank Credit Card will be available throughout the year.

“Consumers today look for the best value from all types of purchases. Our research shows that 3 out of 4 Indian consumers buy at least one electronic device or gadget every year and spend around INR 40000 on electronics every year.[1]. We are delighted to partner with Samsung and Axis Bank to introduce a credit card with a strong value proposition for home appliances as well as lifestyle products,” said Sandeep Ghosh, Group Country Manager, India and South Asia, Visa.

Customers can choose between two variants – Visa Signature and Visa Infinite. On the Signature variant, cardholders can get up to 10,000 cash back every year, with a monthly cashback limit 2,500. On the Infinite variant, cardholders can get up to 20,000 cash back every year, with a monthly cashback limit 5,000. There is no minimum transaction value, which means cardholders can get 10% cash back on the smallest Samsung purchases. Additionally, cardholders will earn Edge Rewards Points on purchases made outside the Samsung Ecosystem.

The Samsung Axis Bank Credit Card also comes with additional access to airport lounges, fuel surcharge waivers, dining offers, and access to a host of offers from Axis Bank and Visa.

The annual fee for the Signature variant is 500 + tax and for unlimited variant is 5000 + tax. Both variants come with the welcome benefit of Edge Reward points, which cardholders will earn when they complete the first 3 transactions on their card. Alternate signature cardholders will earn 2,500 valuable points 500, while unlimited variant cardholders will get 30,000 points worth 6,000 as one-time welcome bonus.

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