08/23 Update below. This post was originally published on August 20

Apple’s new iPhones are coming soon, and now we know they’re going to be expensive and coming sooner than ever.

The final part of this picture is revealed in two steps. The first by Bloomberg, which reported the launch of the Apple event on September 7, and the second thanks to BGR, whose research all but confirmed the date of the release of the iPhone 14 line.

While Bloomberg’s report includes anecdotal evidence that “some store employees have been told to prepare for a major new product release on September 16,” BGR looked into Apple’s previous release schedule to find a strict schedule. .

“Apple launches new iPhones either on Tuesday or Wednesday. In this case, it’s likely to be Wednesday, September 7,” said BGR senior writer Chris Smith. “Then, pre-orders start on the first Friday after event. That is September 9. The release follows a week after the order… Apple will send pre-orders on the second Friday and start sales in stores worldwide.”

This time will mark the launch of the first joint iPhone (tied with the iPhone 7), since Apple launched a release in the fall, more than ten years ago. This is a big surprise, given the ongoing global chip shortage, which has affected tech companies around the world and pushed both the iPhone 12 and 13 in October.

08/22 Update: Mark Gurman of Bloomberg provides more information about the launch of the iPhone 14 in his latest. PowerOn news. In it, Gurman doubles down on his initial report and supporting findings from BGR.

“As I reported last week, the company plans to announce the iPhone 14 at an event on September 7,” he said. “It will be the first iPhone launch since 2016 and the new device will go on sale on September 16 – about a week ahead of last year’s schedule.”

Gurman noted that this is a “traditional day for Apple product launches,” with the company’s history favoring Tuesday events. He speculated that this was due to Labor Day “because the press and other visitors will need a day off after the Monday holiday.”

According to Gurman, the first time will create more space between the events planned in October for new iPads and Macs. It will also give the company an extra week of sales for the iPhone 14 in the fourth fiscal quarter.

“Another week of iPhone 14 sales should help the company easily beat last year’s $83 billion (in fact, analysts were already predicting revenue of around $89 billion),” he said.

08/23 Update: more iPhone 14 release dates leaked thanks to commentator Ross Young, one of the industry’s most reliable sources. Beating to his Twitter followers, Young explained:

“iPhone 14 Pro Max has the highest share of production and shipping with 29% and 28% respectively. 14 Max has the lowest share at 21% of production and 19% of shipping. It is expected to It made a big profit in September.”

The last part of this statement is the most interesting. The iPhone 14 Max was considered to be the most popular new model (I agree with this), but its production proved to be the most challenging. Last month, Young described his shipment as “way back until August,” with the Pro 3x higher throughput.

As a result, the move to 21% is a remarkable development, and Young’s statement that the production of the iPhone 14 Max “will be very low in September” suggests that the waiting times may not be as first feared not.

I still think the iPhone 14 Max will be in short supply during launch and the first 6-8 weeks. So if you’re planning to pick up Apple’s first affordable 6.7-inch (approximate) iPhone, I’d suggest you move fast once pre-orders open on September 9.

Also, with the price of the iPhone 14 Pro products are expected raise at least $100 compared to the iPhone 13 Pro and iPhone 13 Pro Max, the temptation will be to buy the more expensive Pro model if you miss out. So be prepared.

Why does Apple improve things? TF International Securities Analyst, Ming-Chi Kuo, has another solution:

“The risk of a global recession is still high and unpredictable, so announcing/shipping the iPhone as soon as possible can reduce the impact of the recession risk on demand,” he said. tweeted. “Which could be one of the reasons why Apple gave a positive outlook for 3Q22 from the last earnings call.”

That makes sense, especially when rivals can match Apple’s slick supply chain. That said, there is likely to be one casualty of Apple’s flagship: the iPhone 14 Max.

Apple’s cheaper version of the iPhone 14 Pro Max is said to be “way behind” schedule, with limited stock for several months. So if you’ve decided that Apple’s most affordable flagship phone is the model for you, be prepared to move quickly when pre-orders open on September 9.


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