At least one Apple store in the UK is expecting an unusual increase in footfall in next year’s spring and holiday season, when it is expected to include the launch of the iPhone 15 line.
Workers at Apple Milton Keynes have been told they cannot take holiday between September 15, 2023 and October 7, 2023, and December 2, 2023 and the beginning of January 2024. Requests for holiday time during this period are “restricted”. it will not be possible. be given permission by the store manager. While an increase in foot traffic in retail stores is always expected in the fall of the launch of new Apple devices, especially the new iPhone models, and during the holiday season, the new order appears to be a unique change of agreement in the region.
Apple usually bans downtime immediately before the launch of new devices and vacation time, and this is often communicated directly to employees at short notice through Apple’s internal communications application. The latest change, which restricts vacation time almost a year in advance, was announced in private through a local press release.
Store managers claim that the order came from a level “above the store”, but retail employees are not sure exactly where the order originated in Apple’s corporate system. The change was presented to the staff as being made “to ensure that we are more efficient next year” during the “fast time.”
It is not clear how the new teaching is spreading, but the date was clearly chosen by discrimination, it is possible to expect the new Apple devices to be launched in the second half of next year and to increase the foot during that time rest.
It is very possible that there are some specific dates for the launch of the iPhone 15 lineup yet, with the devices themselves still needing to pass production quality tests before a mass production schedule can be confirmed. However, it is important that the Apple dealer has already blocked the dates that may affect the launch of new devices at the end of next year in the future.